The power of the SU brand is evident in the reflected glory Dayton has received by knocking off the Orange.

First Dayton's president helped fans celebrate their upset win over SU.

Then Bleacher Report changed its Facebook cover photo to commemorate the Flyers' big win.

Now head coach Archie Miller, not to be confused with his brother Sean, has used his team's surprise run to the Sweet 16 to secure a lengthy contract extension.

It's little consolation for disappointed Cuse fans, but it's nice to know that knocking off Syracuse carries so much weight across the country.