Dunkin' is dropping the donuts. Beginning in January, Dunkin Donuts will be known simply as "Dunkin."
The company has announced an effort to rebrand as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including, doughnuts.
Dunkin' plans to open 1,000 new locations by the end of year 2020.
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