As New York's COVID numbers dramatically improve, Governor Cuomo hopes to lure people back with a new "I Love NY" campaign.
The Empire State is now spending $40-million to revitalize tourism with commercials that will run across multiple states and internationally. The governor says he wants to send the message that New York is back and ready for visitors. The first ads began running this week and feature iconic city landmarks like Washington Square Park, Moynihan Train Hall, Times Square and the Statue of Liberty set to the tune of "New York, New York."