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New York's largest healthcare provider is launching a PSA to raise awareness about gun violence among children.
Northwell Health says gun violence is the leading cause of death for children 13 and under, calling it a public health crisis. The healthcare system's multimedia public service announcement encourages parents to ask questions about households with guns. The PSA's tagline: "It doesn't kill to ask." So far this year, Cohen Children's Hospital has seen three times as many children with gunshot wounds as last year.