Los Angeles clothing retailer Canava describes itself as a "profit-for-purpose" brand. They are now celebrating the people who have impressed them during the coronavirus pandemic.
How? By putting their names on underwear.
Canava has released limited-edition panties featuring the names of Governors Cuomo (NY) and Newsom (CA) as well as Dr. Anthony Fauci.
The brand has advertised Cuomo's low-cut panties as perfect for anyone "thirsty" for the governor.
Each panty purchase supports Canava's efforts to donate to health care workers in New York and California.