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Frito-Lay is creating a unique way for NFL fans to get more connected with their favorite teams.
The chip company announced a contest in which winners get its "Golden Grounds" potato chips, made from soil pulled directly from NFL stadiums and fields across the country. The campaign is part of Frito-Lay's Super Bowl advertising partnership.
To enter, fans need to follow Lay's on Twitter and check for special Golden Grounds sweepstakes tweets.