Dunkin' Rebrands, Drops the "Donuts"

Dunkin' is dropping the donuts.  Beginning in January, Dunkin Donuts will be known simply as "Dunkin." 

The company has announced an effort to rebrand as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including, doughnuts.  

Dunkin' plans to open 1,000 new locations by the end of year 2020.

Photo: Getty Images

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