NY Launching New "Back in The NY Groove" Campaign


Photo: Getty Images

Governor Andrew Cuomo is announcing a new rebuild campaign that's using the theme "Back In The New York Groove."

It's being described as a reimagine, rebuild, and renew campaign, and it features TV ads and animations. Famous New Yorkers like Robert Deniro, Billy Joel, and Whoopi Goldberg are featured. Cuomo says the hope is to spur new investments and reenergize local businesses, residents, and communities, as the pandemic slows.


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